About

ABOUT ALIVE IN FASHION

"The Purpose of fashion is to make you feel alive - without fashion you remain spiritless and lifeless"

                                                                                                                                       Kin Devgun

Alive in Fashion is an online blog that is passionate about keeping fashion addicts and beauty enthusiasts regularly updated with the hottest trends and affordable to luxury finds! Dressing in style is not a choice but a necessity, and Alive in Fashion is more than enthusiastic about making you believe fashion is the only answer to living life to the fullest! 

What we wear is a reflection of who we are, and should forever work as a fashionable statement that awakens that 'feel good factor' within you and makes you come alive! 

ABOUT KIN DEVGUN - FASHION JOURNALIST, LONDON 

Hello and Welcome to Alive in Fashion! My name is Kin/Kiran and this is my very own personal fashion blog, which lets you into the world of my personal fashion sense, favourable trends and love for beauty products. 

Having wrote fashion features and editorial articles for fashion and lifestyle magazines, I wanted to reach out to a wider audience who could access my world of fashion at the click of their fingertips. My love for fashion is continuously growing and I truly feel what I wear and how I choose to wear something makes me feel good about myself and feel 'alive'. It may sound cliched, given the title of my blog, but fashion for me is more than just keeping up to date with the latest trends, and is increasingly about keeping up with oneself! 

Whether it's attending London Fashion Week to strolling through Topshop - there will always be one item of clothing or particular product that you will take one look at and realise within seconds it's made for you! Trends change because people change, our tastes change and our fashion preferences forever change, and that's exactly what I love about fashion! It's not supposed to be monotonous and boring to dull our femininity/masculinity. It is intended to be varied, dynamic and transforming because that's what makes us who we are, and that's what makes us feel and look complete!